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Germán Groba is appointed Brand Head of MTV Entertainment Brands for the entire cluster, covering Northern and Southern LATAM and Southern Europe, the Middle East, and Africa, reporting to Tatiana Rodríguez.

MIPCOM – Argentine executive Germán Groba, most recently at Paramount and with an extensive career at Viacom and Disney, has launched Great Good Media, a consulting firm focused on supporting kids & family and unscripted projects.

An average consumer today has access to over 2.7 million titles across streaming, broadcast, and pay TV — and that’s not even counting FAST channels. Improving the pairing between storytelling and data has become key to standing out.

The Spain-based consulting firm Great Good Media will represent the catalog of Brazilian sales agency The Creators Bridge in EMEA and Asia. The catalog includes Brazilian content and formats available for production, co-production, licensing, and distribution.

Germán Groba, Programming Director of Disney Channels Latin America, spoke to Prensario about the strong performance of 2013—a year marked by major regional successes, most notably Violetta, the teen-targeted co-production with Europe that achieved international acclaim.

Viacom International Media Networks has appointed Germán Groba as Senior Vice President (SVP) of Youth & Music and Kids & Family brands for the Southern & Western Europe, Middle East, and Africa (SWEMEA) business cluster.