Viacom International Media Networks has appointed Germán Groba as Senior Vice President (SVP) of Youth & Music and Kids & Family brands for the Southern & Western Europe, Middle East, and Africa (SWEMEA) business cluster.

Germán will be responsible for overseeing the Youth & Music and Kids & Family brand portfolios, including MTV and Nickelodeon, across Spain, Portugal, Italy, France, Benelux, GSA (Germany, Switzerland, and Austria), Greece, Malta, and Turkey, as well as Africa and the Middle East. His responsibilities will include programming strategy for linear and multiplatform formats, content acquisitions, localization and operations, talent and artist management, marketing, and the creative direction of these brands.

Germán will be based in Madrid and will report to Raffaele Annecchino, President and Managing Director of VIMN SWEMEA.

“I am proud to announce that Germán Groba has been appointed as our SVP for the Youth & Music and Kids & Family brands,” said Raffaele Annecchino, President and Managing Director of VIMN for Southern & Western Europe, Middle East, and Africa.
“Germán has had a successful career spanning music and television, with experience leading both youth and children’s content. His background and international expertise make him an excellent addition to the team and the perfect choice to lead these brands into the future.”

“I’m excited about this new opportunity to rejoin VIMN,” said Germán Groba.
“I was part of MTV Networks for a long period of my career, and I’m thrilled to return to Viacom and take on the responsibility of leading strategy and the diverse and talented teams working on these amazing brand portfolios across the region.”

Prior to rejoining VIMN, Germán spent seven and a half years at The Walt Disney Company as Programming Content Director for Disney Channels Latin America. He also held positions at Claxson as Programming Director for Latin America & Iberia, and served as Director of Programming for VH1 Latin America at MTV Networks. Additionally, he has worked at EMI Music and Warner Music.