Twenty-five years inside the companies that buy content. Now working for the people who make it.
CLIENTS & PARTNERS
/ ABOUT US
GreatGood Media takes kids & family and unscripted catalogues from Latin America and Iberia to the buyers in Europe, Asia and the Middle East. Led by Germán Groba, who spent twenty-five years buying and programming content at Disney, Paramount, Viacom and MTV, the firm works with producers, sales agents, channels and platforms. We don't study the market from the outside — we sat on the buyer's side of the table.
/ OUR SERVICES
Four ways in: getting a catalogue in front of the people who acquire it, shaping what gets made, positioning what gets launched, and building the teams behind it.
We work with independent producers, sales agents and rights holders who need a route to market, and with the channels, platforms, FAST services and investors acquiring on the other side.
From a single title to a full catalogue, from a first territory to a multi-market rollout.
01
We take a catalogue we believe in and put it in front of the people who acquire it. Exclusive by territory. We currently represent The Creators Bridge across EMEA and Asia, and are the exclusive commercial reps of E-iD Studio.
02
Where your catalogue fits in Europe and Asia, who acquires it, and at what price band. We map the market, shape the narrative and hand you a named list of buyers to approach — from kids & family to unscripted formats.
03
Positioning and programming for channels, platforms and FAST services: brand narrative, launch strategy, acquisitions and format adaptation. The same work behind 65% share in kids & family at Disney Channels Latin America and Pluto TV across seven markets.
04
One-to-one coaching and high-performance team design for founders and executive teams, built on neuroleadership, emotional intelligence and twenty-five years leading global teams.
/ Our Business
Philosophy
For twenty-five years I sat on the other side of the table, deciding what got commissioned, what got acquired and what never made it past the first meeting.
What I learned is that good content rarely fails on quality. It fails because it reaches the wrong person, in the wrong territory, at the wrong moment.
GreatGood Media exists to close that gap. Not reports — introductions, positioning and someone who stays in the room until the deal is signed.
CEO & Founder
/ NEWS
Former Paramount Executive Germán Groba Launches Great Good Media, a Consulting Firm Specializing in Unscripted and Kids & Family Content
MIPCOM – Argentine executive Germán Groba, most recently at Paramount and with an extensive career at Viacom and Disney, has launched Great Good Media, a consulting firm focused on supporting kids & family and unscripted projects.
/ INSIGHTS
Many Hours, Little Time: Without Good Marketing, There Are No Great Stories
An average consumer today has access to over 2.7 million titles across streaming, broadcast, and pay TV — and that’s not even counting FAST channels. Improving the pairing between storytelling and data has become key to standing out.
/ PARTNERSHIP
Great Good Media to Represent The Creators Bridge Catalog in EMEA and Asia
The Spain-based consulting firm Great Good Media will represent the catalog of Brazilian sales agency The Creators Bridge in EMEA and Asia. The catalog includes Brazilian content and formats available for production, co-production, licensing, and distribution.
NEWS
Former Paramount Executive Germán Groba Launches Great Good Media, a Consulting Firm Specializing in Unscripted and Kids & Family Content
MIPCOM – Argentine executive Germán Groba, most recently at Paramount and with an extensive career at Viacom and Disney, has launched Great Good Media, a consulting firm focused on supporting kids & family and unscripted projects.
Great Good Media to Represent The Creators Bridge Catalog in EMEA and Asia
The Spain-based consulting firm Great Good Media will represent the catalog of Brazilian sales agency The Creators Bridge in EMEA and Asia. The catalog includes Brazilian content and formats available for production, co-production, licensing, and distribution.