Twenty-Five Years Inside The Companies That Commission Content. Now I Structure The Companies That Make It.
CLIENTS & PARTNERS
/ ABOUT US
GreatGood Media works with midsize and scaling production companies to structure the business behind the content: the operation, the development and production strategy, and the organisational culture that decides whether any of it actually happens. Led by German Groba, who spent twenty-five years commissioning, acquiring and programming at Disney, Paramount, Viacom and MTV. We don't study the market from the outside — we sat on the other side of the table.
/ OUR SERVICES
Four ways in: structuring the operation, shaping what gets made, positioning what gets launched, and the culture that holds it together.
We work with production companies scaling from midsize upward — and with the channels, platforms and investors on the other side of the table. From one team to a full operation, from a single territory to a multi-market structure.
01
How the business behind the slate is structured: development pipeline, production strategy, and where the operation leaks time and money. For producers scaling from midsize upward.
02
What gets developed, what gets greenlit and what gets parked. Slate strategy, production planning and the decision-making behind them, for companies whose output is growing faster than their structure.
03
Positioning and programming for channels, platforms and FAST services: brand narrative, launch strategy, acquisitions and format adaptation. The same work behind 65% share in kids & family at Disney Channels Latin America and Pluto TV across seven markets.
04
One-to-one coaching and high-performance team design for founders and executive teams, built on neuroleadership, emotional intelligence and twenty-five years leading global teams.
/ Our Business
Philosophy
For twenty-five years I sat on the other side of the table, deciding what got commissioned, what got acquired and what never made it past the first meeting.
What I learned is that good content rarely fails on quality. It fails because it reaches the wrong person, in the wrong territory, at the wrong moment.
Not reports — structure, criterion and someone who stays in the room until the decisions hold.
CEO & Founder
/ NEWS
Former Paramount Executive Germán Groba Launches Great Good Media, a Consulting Firm Specializing in Unscripted and Kids & Family Content
MIPCOM – Argentine executive Germán Groba, most recently at Paramount and with an extensive career at Viacom and Disney, has launched Great Good Media, a consulting firm focused on supporting kids & family and unscripted projects.
/ INSIGHTS
Many Hours, Little Time: Without Good Marketing, There Are No Great Stories
An average consumer today has access to over 2.7 million titles across streaming, broadcast, and pay TV — and that’s not even counting FAST channels. Improving the pairing between storytelling and data has become key to standing out.
/ PARTNERSHIP
Great Good Media to Represent The Creators Bridge Catalog in EMEA and Asia
The Spain-based consulting firm Great Good Media will represent the catalog of Brazilian sales agency The Creators Bridge in EMEA and Asia. The catalog includes Brazilian content and formats available for production, co-production, licensing, and distribution.
NEWS
Former Paramount Executive Germán Groba Launches Great Good Media, a Consulting Firm Specializing in Unscripted and Kids & Family Content
MIPCOM – Argentine executive Germán Groba, most recently at Paramount and with an extensive career at Viacom and Disney, has launched Great Good Media, a consulting firm focused on supporting kids & family and unscripted projects.
Great Good Media to Represent The Creators Bridge Catalog in EMEA and Asia
The Spain-based consulting firm Great Good Media will represent the catalog of Brazilian sales agency The Creators Bridge in EMEA and Asia. The catalog includes Brazilian content and formats available for production, co-production, licensing, and distribution.