What a statement to start my column, GREAT&GOOD, right?!

Leadership has become an essential part of organizational vocabulary and corporate communication strategy.

Why do I very intentionally say: Essential and Communication Strategy?

Because every organization—whether a regional or global corporation, a family-founded business, or a Company of One—that seeks to grow and transcend over time, must project a certain image.

Leadership is one of many required marketing and corporate communication items that must be checked off as fulfilled, because market inertia demands it!

It’s about projecting an image of commitment to and promotion of proactive organizational leadership—both internally and externally.

That's a superficial way to see it...

But how many organizations or executives truly go beyond the declaration of principles and think about the word leadership and its real exercise, as a cornerstone for solid growth, to also become referential and relevant in their segment?

“Where there is no vision, there is no hope.” – said George Washington Carver.

I invite you to join me on a journey with GREAT&GOOD, to explore and analyze fundamental aspects of understanding positive leadership, how each of those aspects relates organically, and their relevance in building a successful organization and business.

The first obvious point is that Leadership is exercised by a Leader.

“Germán, are you insulting our intelligence by telling us water is wet?”

No! I would never offend you, my beloved readers and colleagues!

What I’m saying is that beneath that obvious statement lies a foundational cornerstone: the LEADER’S WORLDVIEW.

So what is a Worldview?

In general terms, it’s the set of beliefs, values, knowledge, and perceptions an individual or society holds about reality, the world, and the universe.

It influences how we interpret our existence, our relationships with our environment, and our actions in it.

This concept has been approached in various ways by philosophy, religion, psychology, anthropology, science, and epistemology.

A leader’s worldview is a mix of all these approaches to reality, and it inevitably imprints itself like hidden DNA in their organization’s practices, transmitting a way of seeing the world, and the sector in which they operate.

In other words, it shapes the organization’s Vision and Mission.

In short: it defines how that vision will be materialized and executed.

“Leadership is the capacity to translate vision into reality.” – said the leadership's pioneer, Warren Bennis.

In both linear and geometric progression, the worldview defines what kind of leaders are recruited, with what criteria—particularly what kind of HHRR leader—and how that leader will design their talent strategy to structure and nurture the organization's most valuable asset: People.

These vital decisions organically generate and perpetuate themselves, often invisibly, as the organization’s DNA.

Organization's DNA, in turn, shapes the organization’s Culture.

For all these reasons, if a leader wants to think about how to exercise leadership and how to generate a sustainable and scalable leadership model that “breathes” in, down, and inspires every member of the organization; they must first undergo a thorough mental and emotional analysis of their worldview, their mission within it, and the constructive set of values with which they wish to lay the foundation for solid success.

In the words of Carl Jung: “Your vision will become clear only when you look into your heart. Who looks outside, dreams; who looks inside, awakens.”

Are you awake yet?

Let’s be GREAT & GOOD!